Cummins & Partners

Cummins&Partners | Australia's leading independent creative media agency

Cummins&Partners is Australia's leading independent creative:media agency. A creative:media agency? Yes, we've brought creative and media back together. We are a full service creative agency, as well as a media planning and buying agency. Bringing these two disciplines back together, as the medium and message must work together to be fully effective. We proudly develop 'enduring brand platforms that drive action'​. That is, we develop brand platforms that give the brands we work with an enduring and continual voice. With the platform in place, everything we do drives action, as we are in the behavioural change business. Cummins&Partners have 5 values that guide our culture, and drive our behaviours: Run Towards the Fire, No Random Acts, Good Energy, Shoulder to Shoulder, all with an unabashed aim to ‘Create Jealousy'​.

Latest News

Jul. 29, 2026

Cerveza Modelo Uses the Actual size of Modelito to Launch its new Campaign

The launch began with a takeover on Paseo de la Reforma that challenged one of the established rules of out of home advertising

Jul. 29, 2026

Neighborhood Watch Signs Award-Winning Director La Pele

La Pele began her career as an advertising copywriter in London, eventually moving into art direction, then styling, and ultimately embracing directing