Cutwater

Builders of distinctive brands.

+1 415-341-9100

At Cutwater, we hone and sharpen a brand into something more distinctive so it has a better chance of cutting through, being heard, and standing apart. Because we believe that distinctive brands are the ones more people care about. And because we know distinctive brands are the ones that drive growth and preference.

Latest News

Jun. 16, 2026

Aldi Tops Ranking of the Greatest World Cup Ads Ever, as Adidas Outperforms Nike Overall

System1 testing reveals the highest-scoring FIFA World Cup campaigns since 1994

Jun. 16, 2026

Lucozade Transforms London's Iconic IMAX with Jude Bellingham Ahead of a Major Summer of Football

Brand activation agency ZEAL turns the BFI IMAX Waterloo into a giant expression of Lucozade’s "Fuel to Go the Distance" campaign