Cutwater
Builders of distinctive brands.
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At Cutwater, we hone and sharpen a brand into something more distinctive so it has a better chance of cutting through, being heard, and standing apart. Because we believe that distinctive brands are the ones more people care about. And because we know distinctive brands are the ones that drive growth and preference.
Latest News
Nov. 26, 2025
The Ad Council and NHTSA Confront Dangerous Misconceptions Fueling Drug-Impaired Driving
The latest creative work from the Drug-Impaired Driving Prevention campaign aims to shift perceptions among a broad audience
Nov. 25, 2025
Sweet Loren's and Agency, Cutwater, Indulge in Family-Friendly Swearing at First Bite
There’s a new standard and craving reshaping grocery aisles. Female-founded and health-conscious, refrigerated baked goods brand debuts major push on the masterbrand-level