Dawn

We’re an independent creative and strategy office, based in Amsterdam.

We’re an independent creative and strategy office, based in Amsterdam. More importantly, we’re an eclectic bunch of people. In our midst, you’ll find brand strategists, designers, creatives, writers, linguists, musicians, academics and probably a dozen other things. A group of people who share the belief that brands can be the starting point from which every major move is made. So, let’s begin.

Latest News

Jul. 29, 2026

Cerveza Modelo Uses the Actual size of Modelito to Launch its new Campaign

The launch began with a takeover on Paseo de la Reforma that challenged one of the established rules of out of home advertising

Jul. 29, 2026

Neighborhood Watch Signs Award-Winning Director La Pele

La Pele began her career as an advertising copywriter in London, eventually moving into art direction, then styling, and ultimately embracing directing