Dawn

We’re an independent creative and strategy office, based in Amsterdam.

We’re an independent creative and strategy office, based in Amsterdam. More importantly, we’re an eclectic bunch of people. In our midst, you’ll find brand strategists, designers, creatives, writers, linguists, musicians, academics and probably a dozen other things. A group of people who share the belief that brands can be the starting point from which every major move is made. So, let’s begin.

Latest News

Sep. 28, 2026

Why Make it Easy? De Balie and Dawn Explore the Power of Discomfort in Bold new Campaign

De Balie, Amsterdam’s home for culture and debate, launches striking new brand campaign with Dawn, pairing provocative copy with surreal photography

Sep. 28, 2026

MOX Creates New Brand Identity for Formula E's Next Era of Racing

The rebrand lands the central message of making progress thrilling, cementing Formula E's position as a confident, culturally impactful global sport