Essential Good

Modern Marketing for Progressive Brands

+1 415-948-6747

Essential Good is an agency designed and built to service the cannabis industry and other fast-moving, progressive new categories. Our team has been working in the cannabis space since 2014 and we’ve helped launch and sustain many of the industry’s top brands. While most of us call Oakland home, our team is agile, flexible, and infinitely scalable across the country and the world, allowing us to service large multi-state operators and international brands.

Latest News

Aug. 25, 2026

Chili's is Fulfilling Every Golfer's Dream by Opening on a Golf Course. Yes, Really

The grill & bar is celebrating the ritual of the 19th hole with the Chili's Golf Club, complete with a clubhouse experience and a limited-edition apparel collection with Rhoback

Aug. 25, 2026

System1 Launches Test Your Ad Screen: AI Creative Screening Trained on Millions of Human Emotional Responses

New tool, rooted in human emotion, offers predictive metrics at speed and scale