Essential Good

Modern Marketing for Progressive Brands

+1 415-948-6747

Essential Good is an agency designed and built to service the cannabis industry and other fast-moving, progressive new categories. Our team has been working in the cannabis space since 2014 and we’ve helped launch and sustain many of the industry’s top brands. While most of us call Oakland home, our team is agile, flexible, and infinitely scalable across the country and the world, allowing us to service large multi-state operators and international brands.

Latest News

Aug. 05, 2026

The Hidden Opponent Enters its Next Chapter with the Promotion of Leeann Passaro as Executive Director

In the role, Passaro will guide The Hidden Opponent’s next phase of growth, helping scale its impact while strengthening the programs

Aug. 05, 2026

Reverie Content Signs Directing Duo CALL ME AL

The husband-and-wife directing duo, Phillip Montgomery and Alisa Allapach, met on the set of a commercial spot ten years ago