Fela

Own your culture, tell your story.

Fela, co-founded by veteran Director X and long time manager and business partner Taj Critchlow is a lifestyle brand that celebrates inclusion and diversity. A production company that specializes in making cutting edge content in the realm of music videos, commercials, documentaries and films. 

Latest News

Sep. 11, 2026

First Work Following Pitch Win: Saint Elmo's and BVB Present Mockumentary "Buying Borussia"

Saint Elmo's and Borussia Dortmund have already worked together on the multi-award-winning campaign "Balls for Balls"

Sep. 11, 2026

Ad of the Day | Club Med and BETC Paris Redefine Free Time With "The Art of Free Time" Campaign

When Was The Last Time Your Free Time Was Truly Free?