Fela

Own your culture, tell your story.

Fela, co-founded by veteran Director X and long time manager and business partner Taj Critchlow is a lifestyle brand that celebrates inclusion and diversity. A production company that specializes in making cutting edge content in the realm of music videos, commercials, documentaries and films. 

Latest News

Oct. 02, 2026

We Are Social Introduces new Creator Marketing Model to Combat Outdated Influencer Approaches

New report shows how brands like KFC, Rexona and Samsung have rapidly evolved their creator marketing strategies

Oct. 02, 2026

People's Pension Casts Joe Wilkinson as its "Fairy Godmother" in First Ever TV Campaign

Created with Bountiful Cow and directed by Sye Allen, the campaign uses the familiar unfairness of rigged fairground games as a playful analogy