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Fuse
A global sports & entertainment agency
SailGP Appoints Fuse as PR and Communications Agency Ahead of Emirates Great Britain Sail Grand Prix
As part of the campaign, Fuse has identified high-impact moments in the build-up to race weekend to engage the press and will develop tactics
Fuse Strengthens Latam Presence With Mexico City Office Launch
Led by Luis Rico, Fuse Mexico will deliver a full-service proposition spanning strategy and consultancy, partnership negotiation and management, activation
Fuse Appoints Matt Bailey as Managing Partner
Bailey joins the agency on 10th November 2025 and will report into Lucy Basden-Smith, becoming part of the Fuse Executive Leadership Team
Fuse Sign Havas Play Manging Director Lucy Basden-Smith
She has led major national and global partnerships and sponsorships, including EE x The Home Nations, BAFTA, Wembley Stadium, Defender x Rugby World Cup 2022 and 2023
Fuse Appoints Strategy Team to Deliver new Proposition for Clients
Strategy has always been a cornerstone of Fuse's approach, and this team builds on that legacy to further elevate the agency’s strategic capabilities
Latest News
Sep. 03, 2026
Ogilvy Paris Appoints Matteo Maggiore as Global Creative Director
Throughout his career, Matteo has worked at leading agencies including BBDO, Leo Burnett, Wieden+Kennedy and Jung von Matt, across Italy
Sep. 03, 2026
Global TV Experts USA Opens for Business with Advertising Virtuoso at the Helm
Industry vet Peter Sengenberger has been tapped to head up the already active business, specializing in TV buying, connected TV and TV marketing