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Fuse
A global sports & entertainment agency
Fuse Strengthens Latam Presence With Mexico City Office Launch
Led by Luis Rico, Fuse Mexico will deliver a full-service proposition spanning strategy and consultancy, partnership negotiation and management, activation
Fuse Appoints Matt Bailey as Managing Partner
Bailey joins the agency on 10th November 2025 and will report into Lucy Basden-Smith, becoming part of the Fuse Executive Leadership Team
Fuse Sign Havas Play Manging Director Lucy Basden-Smith
She has led major national and global partnerships and sponsorships, including EE x The Home Nations, BAFTA, Wembley Stadium, Defender x Rugby World Cup 2022 and 2023
Fuse Appoints Strategy Team to Deliver new Proposition for Clients
Strategy has always been a cornerstone of Fuse's approach, and this team builds on that legacy to further elevate the agency’s strategic capabilities
Latest News
Jul. 21, 2026
Yonder Delivers new PM a Complimentary Membership as London's Newest Resident
The package included an "in case of emergency, break glass" box for when a reward or two is needed at the end of a stressful day
Jul. 21, 2026
H/L McDonald's Golden Grants Gives Back Over $1 Million In Community Support
Led by EVP Crystal Sawyer, H/L's proprietary program has reached an important milestone