Goodby Silverstein & Partners

Art serving commerce. GS&P is an award-winning advertising agency based in San Francisco.

We are a creative company that puts people at the center of everything we do. We work with both clients and consumers in an atmosphere of honesty and truth, wiping away preconceptions and learning together.

Our mission is to create experiences that reach millions and even billions, but seem to speak only to you. We call this effect mass intimacy.

The smarter, braver work that results from this approach brings people closer to our clients’ businesses, gets them to care, and urges them to take action. Because great work is only great if it reaps results.

Latest News

Jul. 29, 2026

Cerveza Modelo Uses the Actual size of Modelito to Launch its new Campaign

The launch began with a takeover on Paseo de la Reforma that challenged one of the established rules of out of home advertising

Jul. 29, 2026

Neighborhood Watch Signs Award-Winning Director La Pele

La Pele began her career as an advertising copywriter in London, eventually moving into art direction, then styling, and ultimately embracing directing