Initiative
Initiative is the culturally-focused communications agency within IPG Mediabrands.
+1 646-388-0141
Mar. 19, 2019
FDA and FCB Bring Dangers of Cigarette Addiction to Life in New Video Game for Xbox
Darren Aronofsky and biggest gaming influencer in the world support the latest installment of “The Real Cost”
Latest News
Jun. 29, 2026
Abarth Brings the New Abarth 600e into the Gaming World with Gangstar Vegas with Instagram Campaign
Migrante has developed a social media campaign on Instagram, inviting the Abarth fanbase to try the new Abarth 600e virtually in the Gangstar Vegas game
Jun. 29, 2026
TRY and Martin Werner Celebrate the Beauty of Mediocrity for Norsk Tipping
The film opens in reverence, using the visual grammar of sport, shot closely and building anticipation for something great about to happen