Initiative
Initiative is the culturally-focused communications agency within IPG Mediabrands.
+1 646-388-0141
Mar. 19, 2019
FDA and FCB Bring Dangers of Cigarette Addiction to Life in New Video Game for Xbox
Darren Aronofsky and biggest gaming influencer in the world support the latest installment of “The Real Cost”
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Aug. 12, 2026
Publicis London Appoints Creative Directors
Publicis London has appointed David Anderson and Ian Brassett as Creative Directors, further strengthening the department led by CCO Noel Bunting
Aug. 12, 2026
Klook Launches new "Get Your Travel Right" Global campaign via BBH Singapore
Behind almost every successful group holiday is one person coordinating the plans, comparing the options, building the itinerary, and making sure everything comes together