Initiative

Initiative is the culturally-focused communications agency within IPG Mediabrands.

+1 646-388-0141

Mar. 19, 2019

FDA and FCB Bring Dangers of Cigarette Addiction to Life in New Video Game for Xbox

Darren Aronofsky and biggest gaming influencer in the world support the latest installment of “The Real Cost”

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Apr. 25, 2024

Rodeo Show Signs Uri Schutzer

Rodeo Show announces the signing of award-winning director Uri Schutzer for commercial representation in the US market

Apr. 24, 2024

Birds Helping Birds – Earth Day Push From Rovio Uses Angry Birds to Fight Plastic Waste

Rovio, the Finnish studio behind the widely popular Angry Birds brand is partnering with EARTHDAY.ORG