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John x Hannes

+1 917 941 0661

Feb. 08, 2017

Top 10 Super Bowl Ads of 2017

The annual Super Bowl football game in the United States is known as the most famed advertising event on television – with an audience of over 180 million.

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Category entry points (CEPs) are contextual cues that trigger brand recall and drive growth

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Only 16% of Brands Use Category Entry Points as Structural Barriers Slow Adoption

As the contextual cues that trigger consumers to think of a brand within a category, CEPs can unite brand and performance to drive growth