Lerma/

We create to resonate.

+1 214-891-4100

Jan. 30, 2026

Rich Earth Institute Partners with LERMA/ to Launch "Pee on a Plant" to Save Water and Protect Rivers

Timed to the Super Bowl halftime moment, when over 120 million viewers are watching and millions step away

Dec. 03, 2025

Ad of the Day | Editorial Board Feels Joy with Salvation Army

The spots, via agency Lerma, embody the spirit of the season where generosity and kindness come together with joy

Oct. 23, 2024

Voyager's Marcus Tortorici Crafts Heavy-Duty Visuals in Latest Campaign for Husky Tools

Voyager director Marcus Tortorici puts a range of cinematic tricks to use in the latest campaign for The Home Depot’s house brand

Dec. 22, 2023

Camp Lucky's Adam Littke Directs The Salvation Army's Spots, "Coach Dolly" and "Lead In Video"

The Salvation Army’s spots, "Coach Dolly" and "Lead In Video," via agency LERMA/ and directed by Adam Littke of Camp Lucky, star the iconic country singer Dolly Parton

Oct. 19, 2023

The Salvation Army Delivers a Powerful Call to Action in "Silent Night"

Edited by Camp Lucky’s Elizabeth M. Stewart for agency LERMA/, the short film presents the journey of a displaced family

Dec. 02, 2021

The Salvation Army Helps People "Keep It Going" In New PSA

Produced by Camp Lucky For Agency LERMA/ and directed by Jeff Bednarz

Latest News

Oct. 12, 2026

Ad of the Day | How Oura Gave Hands Humanity in Most Tactile Campaign Yet

"Wear Your Best Life" sees human-like hands strut, skate and swim through a mini model city, created by nice&frank and directed by Superprime's Sam Walker

Oct. 12, 2026

"26 Seats" Puts Domestic Violence on the Election Agenda

NO. to Violence Against Women uses the language of electoral power to make the scale of abuse impossible to overlook