Lobster

A creative production house bringing brands & people together.
Oct. 23, 2026

Pooch & Mutt Brings Five new Dog Personalities to "For All Breeds & Needs" with Lobster

Lobster cast the campaign across the UK, searching for real people and dogs whose lives naturally brought each persona to life

Sep. 08, 2026

Lobster Doubles Down on Human-Led Storytelling

A fresh identity and website bring that thinking to life, right down to a human counter on each project, recognising the people behind the work

Jul. 17, 2026

Pooch & Mutt Celebrates the Unfiltered Reality of Dog Ownership through its Digital Campaign for All Breeds Needs from Lobster

Shot with real dog owners and their dogs, the films are grounded in natural, observational storytelling

Jul. 24, 2025

Ad of the Day | Aldar Highlights Precision in "Driven by Details" Campaign by Genero & Lobster

The campaign used Genero's platform, allowing Aldar to tap into top talent and receive a standout concept from Lobster

Latest News

Nov. 06, 2026

Liverpool FC's Christmas Campaign Delivers Football’s Biggest-Ever Thank You to Fans

Global multimedia Liverpool FC campaign spanning 5 continents will roll out until end of December 2026

Nov. 06, 2026

Georgia Natural Gas Brings Simplicity to the Chaos

ArtClass director Oren Kaplan’s Thanksgiving spot is the second film in Georgia Natural Gas’s "It's That Simple" campaign