Lucky Generals

A Creative Company for People on A Mission.

+44 (0) 203 371 6360

They are all about behavioural change. They want people to do things, not just feel things, as a result of their work. They get out of bed to make a difference.

Latest News

Nov. 12, 2026

Ringo Launches Charlie, the first AI Assistant for Sync Licensing that Lives on WhatsApp

The producer tells Charlie where the ad will run: media, territory, duration and first on-air date

Nov. 12, 2026

The Challenger Playbook Is Now Table Stakes. Rival's 2026 Index Reveals What Comes Next

From 2,039 brands screened to 50 selected, this year's Rival 50 finds that earned attention, creators, and bold content