Majority

Majority is a marketing & advertising agency built upon a diversity-led talent model. Not just for a more equitable world, but because we know diversity is the ultimate competitive advantage for disruptive creativity that moves culture.

Majority is a marketing & advertising agency built upon a diversity-led talent model. Not just for a more equitable world, but because we know diversity is the ultimate competitive advantage for disruptive creativity that moves culture. And when you move culture, you move product. We ignite diverse lived experiences into cultural disruption that can take many forms, including: advertising, strategic planning, digital, branded entertainment, design, product innovation, experiences, art and activism. Born in the ATL where the minority is the majority, award-winning creative Omid Farhang founded Majority in 2021 in partnership with The Don Dada of celebrity marketers, Shaquille O'Neal along with veteran marketers Jorge Hernandez and Asmirh Davis.

Latest News

Jul. 29, 2026

Cerveza Modelo Uses the Actual size of Modelito to Launch its new Campaign

The launch began with a takeover on Paseo de la Reforma that challenged one of the established rules of out of home advertising

Jul. 29, 2026

Neighborhood Watch Signs Award-Winning Director La Pele

La Pele began her career as an advertising copywriter in London, eventually moving into art direction, then styling, and ultimately embracing directing