Pathfinder 23

Pathfinder 23 (PF23) is a global end-to-end agency focused on brand building in E-commerce.

+48 662 109 967

Pathfinder 23 (PF23) is an E-commerce agency focused on brand building in E-commerce. Their mission is to create top notch user experience as a key element in the perception of a brand in E-commerce.

They think art & science. They use creativity and technology to design and execute efficient consumer journeys and path-to-purchase scenarios. 

Their team has a global footprint and a proven track record of delivering end-to-end projects across EMEA, NA, APAC and LATAM regions and cooperating with over 50 top brands and more than 300 E-retailers globally.

They offer you a synthesis of E-commerce capabilities and over 15 years of experience. PF23 is part of Brand New Galaxy (BNG), an independent platform integrating smart business solutions in the areas of marketing and technology.

BNG harbours interesting and dynamic ideas which are better off in start-up environment, although their scale can well be competitive to network agencies'​. BNG also includes Spacecamp, a newly created digital agency with creative technology at heart, Life on Mars, through-the-line agency focused on brand building in digital ecosystem and beyond, and Synthrone, platform for implementation automation and brand analytics in E-commerce.

Latest News

Jun. 05, 2026

Amsterdam-Based Creative Agency Dawn has Bought Back its Independence

Management buyout led by partners Marjolein Huisinga, Jurian van der Hoeven and Niek Kessels

Jun. 05, 2026

H/L and Toyota Celebrate the Fandom of Futbol

The spots "Back Seat Commentator" and “Soccer is Here” tell the story of the sport in Northern California: the magnitude, the joy of the moment, and the experience as a cohesive brand story