Publicis Luxe

We craft emotional experiences that build relationships with brands.

We believe in experiences that build relationships with brands. Experiences are moments, that spark emotion: sometimes an arresting photograph, sometimes a beautiful parcel on your doorstep, sometimes a place, sometimes an interaction with other human beings.

These moments, over time, create a unique kind of relationship between a person and a brand, made of impressions, conversations, discoveries and surprise, essentially: emotions.

To spark positive emotion, Publicis Luxe thinks big, and thinks small. We are a unique combination of artisan-worthy attention to detail, and large-scale production capabilities. Whether working on brand platform, campaigns, commerce, always-on content, innovative services or post-advertising territories - we're pioneering a new era of luxury marketing, where conversations bloom, where heritage and zeitgeist collide to spark new ideas.

Born out of Publicis 133, Razorfish and the best talent from the Groupe, Publicis Luxe is a crew of passionate people. We all come from different backgrounds: digital natives mesh with image craftswomen with the best eye for esthetics, working as one team between Paris and Shanghai.

Our clients include Cartier, Lacoste, Lancôme, Swarovski, Scotch & Soda, YSL Beauty and many more.

Latest News

Oct. 02, 2026

Liquid Death and Goodwipes Launch Second Collaboration Phase with Prestige Skincare-Inspired Toilet Wipes Video

The limited-edition sCREAM Soda wipes launched exclusively at more than 4,000 Walmart stores nationwide in August

Oct. 02, 2026

JDO Takes Non-Alcoholic Luxury to the Global Stage with HYVE

Artistically blended with nootropics and wild-foraged rhododendron nectar, HYVE is imagined as a euphoric alcohol-free spirit inspired by the natural beauty