secondborn
Secondborn is a creative incubator for challenger brands committed to health, happiness, and sustainability.
Secondborn is a creative incubator for challenger brands committed to health, happiness, and sustainability. Through a curated mix of strategic and creative experts, Secondborn helps brands reawaken their purpose, refresh their storytelling, and reconnect with audiences through limited-term, high-impact engagements. The company was co-founded in 2026 by creative leaders Kate Holgate and Sarah Tjoa.
Latest News
Aug. 11, 2026
Black Audiences Seek More Authentic Portrayals of Black Women 50+, AARP Research Finds
New AARP research highlights Hollywood’s opportunity to better reflect an influential audience with $2 trillion in buying power
Aug. 11, 2026
Riverside Entertainment Signs Director Aly Migliori for Exclusive US Representation
Working across commercial and narrative filmmaking, with a background in cinematography, Aly has built a reputation for creating visually striking work