secondborn
Secondborn is a creative incubator for challenger brands committed to health, happiness, and sustainability.
Secondborn is a creative incubator for challenger brands committed to health, happiness, and sustainability. Through a curated mix of strategic and creative experts, Secondborn helps brands reawaken their purpose, refresh their storytelling, and reconnect with audiences through limited-term, high-impact engagements. The company was co-founded in 2026 by creative leaders Kate Holgate and Sarah Tjoa.
Latest News
Oct. 16, 2026
Midnite Serves 1,000 Free Chicken Parmos to Boro Fans This Weekend
Earlier this month, Middlesbrough legends went head-to-head with current first-team players in a Parmo Cooking Challenge
Oct. 16, 2026
Only One in Four UK Adults Recall Live Brand Experiences, but 96% Take Action
Of those who acted, 91% said the experience influenced what they did; product trial was associated with stronger future brand consideration