Smartypants

A collection of brand-builders, documentarian thought-provokers, independent truth-seekers, and non-profit do-gooders.

Nothing against pants. They’re practical. They’re fashionable. They go great with shirts. But when award-winning filmmaker Joshua Seftel founded Smartypants, his mission was not to create a pants company. His goal was to craft stories that connect with people. We are a collection of brand-builders. Problem-solvers. Bone-rattlers. And tear-jerkers. We are documentarian thought-provokers, independent truth-seekers, and non-profit do-gooders.

Latest News

Sep. 14, 2026

Production Company Florence Welcomes London-Based Director TARAN

TARAN has built an increasingly international portfolio across advertising, fashion and music, with commercial work spanning films for brands like Adidas, Amazon Prime

Sep. 14, 2026

Method1 Appoints Jessy Magor as Head of Growth

Magor joins Method1 after 15 years in the advertising industry, including more than eight years at The Variable, where she most recently served as Senior Director of Marketing & Growth