TBWA\China

As part of the TBWA\Worldwide (www.tbwa.com), a top ten ranked global advertising network, TBWA\China Group is a true collective, assembling our best talent and skill sets on behalf of clients

Feb. 02, 2023

BMW Celebrates the Joy in Translation Fails with its CNY Campaign

Created by TBWA\ Beijing, the campaign celebrates the joy that can come from AI-powered translation errors in the real world

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Oct. 09, 2026

McDonald's Turns the Golden Arches into Lenses to Help Screen Children's Vision

Happy View, created with Hospital CEMA, turns the iconic Happy Meal box into a playful vision-screening tool to promote children’s eye health and preventive care

Oct. 08, 2026

​​Arcade Unveils Next Chapter Through Expanded Creative Editorial Roster, New Website & Launch of Arcade Color

The company has expanded its roster with the addition of editors Jojo King, Saam Hodivala, and Alex Morrison