The Basement

The Basement is a full-service ad agency. Getting attention is a lost art—but key to brand success. We create idea-driven campaigns you can’t ignore

Oct. 15, 2025

PARAGON and French Lick Tourism Invite Viewers to "Take Your Time" in New Campaign

Directed by Jack Linderman, the campaign was shot across three French Lick landmarks: the Pete Dye golf course, a lakeside dock, and the Big Splash water park

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Oct. 13, 2026

Invest for the Future and M+C Saatchi Step up Campaign to Turn UK Savers into Investors

Savvy the Squirrel makes his TV debut as part of a major integrated campaign to make investing feel more accessible to millions of UK savers

Oct. 13, 2026

Bannerflow Unveils Creative Intelligence, Bringing Integrated AI to the Advertising Workflow

Connected capabilities help brands create, evaluate, understand and scale advertising from one platform