The Basement

The Basement is a full-service ad agency. Getting attention is a lost art—but key to brand success. We create idea-driven campaigns you can’t ignore

Oct. 15, 2025

PARAGON and French Lick Tourism Invite Viewers to "Take Your Time" in New Campaign

Directed by Jack Linderman, the campaign was shot across three French Lick landmarks: the Pete Dye golf course, a lakeside dock, and the Big Splash water park

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Sep. 21, 2026

Monumental FX Establishes US Presence Through Strategic Partnership with Modern Post

The Paris-based VFX and 3D animation studio sets up a US home base at Modern Post to support its American clients in person, coast to coast

Sep. 21, 2026

VML UK Turns the Nation's Small Business Owners Into Heroic Statues for HSBC UK

The brand's latest campaign, launched through WPP’s VML, presents the real heroes of UK business on plinths built from the products and services they provide