The Bigger Picture

The Bigger Picture is a production company specializing in all forms of media content.

The Bigger Picture is a production company specializing in all forms of media content. We have shattered the box of typical production processes because we acknowledge that today nothing is typical. Working with the top creatives, directors, and production personnel in the business, TBP achieves an overall better production experience with our disruptive production model. We have a Filmmaker First approach, delivering unparalleled Quality + Efficiencies + Affordability to our clients. TBP was founded by Executive Producer Tracy Mays, a veteran of the commercial production industry for 20+ years. After 10 years on the line, Tracy worked in‑house at some of the top commercial production companies in the business, including MJZ, Smuggler, Anonymous and The Sweet Shop, where she was EP. She was a founder and owner of @LArge Productions before starting TBP. Tracy currently sits on the AICP/West board representing The Bigger Picture amongst the top companies in the industry. Tracy’s philosophy is: Be creative. Do give 100%. Have fun.

Latest News

Sep. 28, 2026

Behind the Gloves and Brothers and Sisters Launch Campaign to Define Boxing's 7th Punch

Traditionally, six punches – jab, cross, lead hook, rear hook, lead uppercut, rear uppercut – have formed the foundation of boxing

Sep. 25, 2026

Bountiful Cow Wins Butternut Box Brand Media Account

The agency will lead above-the-line media strategy, planning and buying for Butternut Box, supporting the brand as it continues its mission to make fresh food