The Bigger Picture

The Bigger Picture is a production company specializing in all forms of media content.

The Bigger Picture is a production company specializing in all forms of media content. We have shattered the box of typical production processes because we acknowledge that today nothing is typical. Working with the top creatives, directors, and production personnel in the business, TBP achieves an overall better production experience with our disruptive production model. We have a Filmmaker First approach, delivering unparalleled Quality + Efficiencies + Affordability to our clients. TBP was founded by Executive Producer Tracy Mays, a veteran of the commercial production industry for 20+ years. After 10 years on the line, Tracy worked in‑house at some of the top commercial production companies in the business, including MJZ, Smuggler, Anonymous and The Sweet Shop, where she was EP. She was a founder and owner of @LArge Productions before starting TBP. Tracy currently sits on the AICP/West board representing The Bigger Picture amongst the top companies in the industry. Tracy’s philosophy is: Be creative. Do give 100%. Have fun.

Latest News

Oct. 23, 2026

Morrisons Fresh Produce Gets a Monstrous Makeover for Halloween in new OOH campaign by Leo UK

Using simple still-life photography, Morrisons Market Street produce becomes a cast of Halloween monsters

Oct. 23, 2026

Florence Signs Director Jake Vriez Elaar

The New York-based filmmaker joins Florence’s U.S. roster, bringing a Midwestern eye for humor and humanity to advertising, music and narrative work