The Electric Factory
The Electric Factory is specialized in offering disruptive solutions to brand challenges
Jul. 06, 2022
Meta's New AR Filter Magically Brings Mural To Life
The Electric Factory tests the boundaries of augmented reality with new filter for Meta’s São Paulo offices
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Jul. 03, 2026
Cannes vs. The Consumers: Craft and Humour Conquer AI
System1 testing reveals that craft, humour and storytelling resonate most with consumers, even as AI brands took home Gold at Cannes Lions 2026
Jul. 03, 2026
Rainbow Lobster Behind Grand Prix for Good-Winning 600K Network
The Cannes Lions-winning project became a global call for humanitarian aid after Venezuela's devastating earthquake