The Electric Factory
The Electric Factory is specialized in offering disruptive solutions to brand challenges
Jul. 06, 2022
Meta's New AR Filter Magically Brings Mural To Life
The Electric Factory tests the boundaries of augmented reality with new filter for Meta’s São Paulo offices
Latest News
Jul. 29, 2026
Cerveza Modelo Uses the Actual size of Modelito to Launch its new Campaign
The launch began with a takeover on Paseo de la Reforma that challenged one of the established rules of out of home advertising
Jul. 29, 2026
Neighborhood Watch Signs Award-Winning Director La Pele
La Pele began her career as an advertising copywriter in London, eventually moving into art direction, then styling, and ultimately embracing directing