The Experiential Group

TXG is an Ex Award, Experience Design & Technology Award and Emmy Award winning experiential marketing agency with a focus on non-traditional marketing mediums

Nov. 16, 2022

iDE Launches Installation on World Toilet Day to Gain Awareness for Lack of Toilet Access Around the World

New Yorkers to get a day of relief with a trailer full of toilets parked in SOHO

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Oct. 16, 2026

Midnite Serves 1,000 Free Chicken Parmos to Boro Fans This Weekend

Earlier this month, Middlesbrough legends went head-to-head with current first-team players in a Parmo Cooking Challenge

Oct. 16, 2026

Only One in Four UK Adults Recall Live Brand Experiences, but 96% Take Action

Of those who acted, 91% said the experience influenced what they did; product trial was associated with stronger future brand consideration