The Outerkind
We are a creative agency born amidst significant uncertainty, designed to provide innovative solutions that capitalize on current digital, experiential and retail dislocations
Latest News
Jul. 04, 2026
Paddy Power Makes England's "Declaration of Kane-Dependence" Official
In a stunt marking America's 250th Independence Day, a traditional town crier publicly read the declaration beneath the statue of George Washington
Jul. 03, 2026
Cannes vs. The Consumers: Craft and Humour Conquer AI
System1 testing reveals that craft, humour and storytelling resonate most with consumers, even as AI brands took home Gold at Cannes Lions 2026