The Roots
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The Roots Founder Ariel Leon Isacovitch on Producing "Bucking Fastard" and Opening a Colombia Office
Producing is about partnership and being inventive for the sake of creativity
A Decade of Borderless Production: The Roots Celebrates 10 Years
With 100+ projects across ads, music videos, docs and films, the company delivers seamless, borderless production worldwide
Caviar Director Jonathan Krisel & Martin Agency Take Oatmilk To Strange New Places With Help From The Roots
Chobani's latest spot Oatmilk is everywhere
The Roots Reflects on the One Year Anniversary and Success of Its Mexico Office
The Roots opened their fourth office following years of success in Chile, Uruguay and Argentina
Director Rodrigo Saavedra Showcases Casillero Del Diablo in "The Wine Legend"
With Production Services by The Roots
Labor of Love: The Roots Grows with The Roots/Mexico & Addition of US-based Service EP
Production service company The Roots has forged an alliance with three of Mexico’s top industry leaders to form The Roots/Mexico.
Latest News
Nov. 12, 2026
Ringo Launches Charlie, the first AI Assistant for Sync Licensing that Lives on WhatsApp
The producer tells Charlie where the ad will run: media, territory, duration and first on-air date
Nov. 12, 2026
The Challenger Playbook Is Now Table Stakes. Rival's 2026 Index Reveals What Comes Next
From 2,039 brands screened to 50 selected, this year's Rival 50 finds that earned attention, creators, and bold content