Uber

Über means over, above, beyond. So if you’re going to call yourself Über you’re going to have to work very hard every day to live up to your name. Your service has to be over and above, your ideas have to shine brighter and your results need to be consistent. It means winning awards is a by-product not a goal. It means taking your work seriously and yourself not so. It means learning and understanding exactly who your clients are, exactly what they need and exactly who thei...