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Universal McCann
UM is a global media agency that fuses curiosity and creativity to unlock competitive advantage for brands through media.
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Ad of the Day | The Economist Launches New OOH Advertising Campaign
The newspaper is taking over digital billboards at multiple sites from Monday 20 January
The UK has a progressive and liberal creative / media sector? Apparently not
Six out of ten in the creative/media industry don’t think it’s progressive
Aldi Hires Pro Gamers in Mission to Bring Back Family Dinner Time
Aldi will use clever marketing to reach parents directly, first through a promotional film
Latest News
Oct. 02, 2026
We Are Social Introduces new Creator Marketing Model to Combat Outdated Influencer Approaches
New report shows how brands like KFC, Rexona and Samsung have rapidly evolved their creator marketing strategies
Oct. 02, 2026
People's Pension Casts Joe Wilkinson as its "Fairy Godmother" in First Ever TV Campaign
Created with Bountiful Cow and directed by Sye Allen, the campaign uses the familiar unfairness of rigged fairground games as a playful analogy



