Wheelhouse Labs
Wheelhouse is a multi-vertical media, marketing and investment platform where content, celebrity, brands and capital come together to accelerate programming and business opportunities across platforms.
Launched in 2018 by entrepreneur Brent Montgomery, in partnership with Jimmy Kimmel, Wheelhouse is a multi-vertical media, marketing and investment platform where content, celebrity, brands and capital come together to accelerate programming and business opportunities across platforms. Wheelhouse encompasses Wheelhouse Entertainment; digital-first and influencer division Wheelhouse DNA; brand marketing and creative innovation division Wheelhouse Labs; investment arm Wheelhouse 360; and a real estate operation that includes the “Wheelhouses” – private social venues in New York, Los Angeles and Stamford, CT – as well as multi-acre, indoor/outdoor campus “The Village” in Stamford, CT.
Latest News
Oct. 02, 2026
We Are Social Introduces new Creator Marketing Model to Combat Outdated Influencer Approaches
New report shows how brands like KFC, Rexona and Samsung have rapidly evolved their creator marketing strategies
Oct. 02, 2026
People's Pension Casts Joe Wilkinson as its "Fairy Godmother" in First Ever TV Campaign
Created with Bountiful Cow and directed by Sye Allen, the campaign uses the familiar unfairness of rigged fairground games as a playful analogy