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You're the Goods

Launched in London in 2024, You’re the Goods is inspired by this philosophy.

Feb. 24, 2025

Papaya Solitaire Takes Over Major OOH Sites for Playfully Chaotic Campaign by You're the Goods

The campaign breaks today and sees Papaya Solitaire – a modern, skill-based social tournament version of the ancient card game

Feb. 10, 2025

You're the Goods and Papaya Take "Swing" Film to New Heights

The debut campaign, created by You're the Goods and directed by Nicolai Fuglsig, launches Papaya as champions of play

Dec. 09, 2024

Ad of the Day | You're the Goods Debut Campaign Launches Papaya as Champions of Play

You're the Goods and Papaya have released a euphoric campaign to launch "Play On"

Latest News

Sep. 03, 2026

Ogilvy Paris Appoints Matteo Maggiore as Global Creative Director

Throughout his career, Matteo has worked at leading agencies including BBDO, Leo Burnett, Wieden+Kennedy and Jung von Matt, across Italy

Sep. 03, 2026

Global TV Experts USA Opens for Business with Advertising Virtuoso at the Helm

Industry vet Peter Sengenberger has been tapped to head up the already active business, specializing in TV buying, connected TV and TV marketing