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You're the Goods
Launched in London in 2024, You’re the Goods is inspired by this philosophy.
Feb. 24, 2025
Papaya Solitaire Takes Over Major OOH Sites for Playfully Chaotic Campaign by You're the Goods
The campaign breaks today and sees Papaya Solitaire – a modern, skill-based social tournament version of the ancient card game
Feb. 10, 2025
You're the Goods and Papaya Take "Swing" Film to New Heights
The debut campaign, created by You're the Goods and directed by Nicolai Fuglsig, launches Papaya as champions of play
Dec. 09, 2024
Ad of the Day | You're the Goods Debut Campaign Launches Papaya as Champions of Play
You're the Goods and Papaya have released a euphoric campaign to launch "Play On"
Latest News
Aug. 13, 2026
Disneyland Paris Stages a Total Eclipse of the Mouse
As Europe looked to the skies on Wednesday 12th August, BETC Paris hacked the moment to create a little magic of its own
Aug. 13, 2026
Pavone Group Promotes Two to Creative Leadership Roles
Eileen Hogan has been named Creative Director for quench, the group's food and beverage agency, and Rebecca Armstrong as Design Director for Pavone Group