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You're the Goods
Launched in London in 2024, You’re the Goods is inspired by this philosophy.
Feb. 24, 2025
Papaya Solitaire Takes Over Major OOH Sites for Playfully Chaotic Campaign by You're the Goods
The campaign breaks today and sees Papaya Solitaire – a modern, skill-based social tournament version of the ancient card game
Feb. 10, 2025
You're the Goods and Papaya Take "Swing" Film to New Heights
The debut campaign, created by You're the Goods and directed by Nicolai Fuglsig, launches Papaya as champions of play
Dec. 09, 2024
Ad of the Day | You're the Goods Debut Campaign Launches Papaya as Champions of Play
You're the Goods and Papaya have released a euphoric campaign to launch "Play On"
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Oct. 14, 2026
Qualia Taps Open Swim for New Campaign Starring Troy Aikman
Directed by Bradley J. Ross of Open Swim, the three-spot campaign pulls from Aikman’s personal experience with performance
Oct. 14, 2026
No Sushi Signs Atlanta and Widow's Bay Editor Isaac Hagy for Commercial Representation
The longtime Hiro Murai collaborator brings an instinct-led approach to story, tone and world-building, with credits including Atlanta