
Abarth
In the saddle of a motorbike and side-car, Carlo Abarth challenged and beat the Orient Express train, travelling over 850 miles from Vienna to Ostend.
Even at the age of 11 Carlo Abarth was already a legend in the making; covering the wooden wheels of his scooter with a leather belt so that he could go faster and win against the older children in his neighbourhood.
Performance, speed and motoring was ingrained in Carlo's DNA, unable to resist the temptations of a challange, whether on two of four wheels.
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