Affinity Petcare

Life is much better with a dog or a cat.

At Affinity we are much more than experts in animal nutrition. For 50 years we have worked together with a common purpose: to bring together humans, dogs and cats for a better world. Today, the more than 1.300 professionals who work at Affinity carry out this mission from our offices in Barcelona, Paris, Milan and São Paolo. Our five factories worldwide supply more than 50 countries. We are very proud of our brands Advance, Ultima, Trainer, Brekkies and Libra, as well as of the work we do at the Affinity Foundation. But we still want to achieve more. We want to carry on learning, evolving and enjoying new challenges. We want to continue to leave a footprint.

Latest News

Oct. 16, 2026

Midnite Serves 1,000 Free Chicken Parmos to Boro Fans This Weekend

Earlier this month, Middlesbrough legends went head-to-head with current first-team players in a Parmo Cooking Challenge

Oct. 16, 2026

Only One in Four UK Adults Recall Live Brand Experiences, but 96% Take Action

Of those who acted, 91% said the experience influenced what they did; product trial was associated with stronger future brand consideration