Amika

Based out of Williamsburg, Brooklyn, amika is bottled "New York cool".

Based out of Williamsburg, Brooklyn, amika is bottled 'New York cool'. It has ten collections of haircare products catering for absolutely everyone – think damaged hair, curly hair, frizzy hair, and more – that are produced with cruelty-free, high-performance ingredients.

Latest News

Sep. 18, 2026

F&F and BBH London Unveil "Whatever You're Dealt", a new Multi-Channel Campaign

The social campaign sees fashion creators launch the collection with content inspired by the F&F cards

Sep. 18, 2026

Rival Confronts Online Surveillance for the Launch of DuckDuckGo's Duck.ai

Campaign spotlights the tension between private AI conversations and the ever-watchful eye of online tracking