Ariat

Ariat was founded as “The New Breed of Boot.” We were the first to integrate athletic footwear technology into boots for equestrian athletes.

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Ariat is committed to building a different breed of company, one that reflects our core values as a team and those of our consumers. Our company values have shaped our success since 1993 – a commitment to innovation, quality, integrity, teamwork and respect.

We believe our values are what set us apart and have helped build Ariat into the one of the top Equestrian, Outdoor and Work brands in the world. Product quality is non-negotiable, and so is our collaborative culture and giving back to the communities we serve.

Latest News

Sep. 25, 2026

Bountiful Cow Wins Butternut Box Brand Media Account

The agency will lead above-the-line media strategy, planning and buying for Butternut Box, supporting the brand as it continues its mission to make fresh food

Sep. 25, 2026

D&AD Awards Four Black Pencils and Reveals 2026 Global Rankings

Isle of Any's Your Way Out for Coinbase receives two Black Pencils for Visual Effects and Production Design