Asics

Inspiring movement through innovation, for an active life.

ASICS Group was founded with the intention to contribute for society by fostering young people through sports. Over more than 60 years, we inherit the spirit of its founding and provides own products and services while catching the changes in the social environment. Today, we have grown with mainly the footwear and apparel business as based in more than 50 countries and regions around the world. Our vision is ‘Create Quality Lifestyles through Intelligent Sport Technology’, and Our mission is ’Provide products and services that can be people all over the world lived happy and healthy’. To progress a mid-term plan named ’ASICS Growth Plan (AGP) 2020’ steadily, we will establish the foundation for future growth. We provide products and services that can be realized healthy and happy life of people around the world. We will continue to do our best for satisfying our customer as many as possible.

Latest News

Jul. 31, 2026

VML UK Appoints Cat Davis as Chief Marketing Officer

Most recently serving as Atomic London’s first chief marketing officer, Cat will be charged with building on VML’s recent account wins for Heineken and Allen & Overy

Jul. 31, 2026

Stanley 1913 Appoints Born Social to Lead Global Social and Social Production

Appointment will support Stanley 1913's ambition to broaden its appeal across new audiences