Banana Boat

Banana Boat® was born at Florida’s sunny Miami Beach in 1976, when the original beach protector, a lifeguard at that popular destination.

Banana Boat® was born at Florida’s sunny Miami Beach in 1976, when the original beach protector, a lifeguard at that popular destination, realized the only sunscreens available were greasy and medicinal—and not fun at all. He made it his mission to help sunscreen feel good for a change.

Latest News

Aug. 07, 2026

Honest Kids Gets Brutally Honest for Back-to-School Campaign

The campaign was created in partnership with the brand’s agency partner, Havas Chicago with Annex Chicago handling all content creation and production

Aug. 07, 2026

Target Darts Appoints 50 Sport as Agency of Record to Lead on Strategic and Creative Transformation

As darts continues to attract record audiences and growing participation worldwide, Target is investing in a more connected approach to engaging players