Bauducco

Bauducco is a major global producer of baked goods, famous for its panettone, founded in Brazil in 1952 by Italian immigrant Carlo Bauducco.

Oct. 31, 2025

The campaign features 3 films created especially for TikTok, connecting the brand and the occasion with Generation Z

Aug. 14, 2026

Inspired by the viral trend “What’s in my bag?”, the campaign twists the concept into “What’s in my vag"

Aug. 14, 2026

The first drag king competition series returns this fall and hits the road for a 22-city national tour