BCP Bank

Banco de Crédito del Perú is the largest bank and the largest supplier of integrated financial services in Perú with approximately US$39 billion in total assets and a market share of 30.4% in total loans and 33.5% in total deposits.

May. 02, 2025

BCP and TBWA Peru Launch "Guardians of the ATM" to Build Customer Trust

Inspired by real moments, the bank highlights everyday people who instinctively watch out for others at ATMs

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Oct. 02, 2026

We Are Social Introduces new Creator Marketing Model to Combat Outdated Influencer Approaches

New report shows how brands like KFC, Rexona and Samsung have rapidly evolved their creator marketing strategies

Oct. 02, 2026

People's Pension Casts Joe Wilkinson as its "Fairy Godmother" in First Ever TV Campaign

Created with Bountiful Cow and directed by Sye Allen, the campaign uses the familiar unfairness of rigged fairground games as a playful analogy