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Be the Change Youth Initiative

All Youth Should Be Seen, Heard, and Loved

At Be The Change Youth Initiative, we believe all youth should be SEEN, HEARD, and LOVED. Driven by our commitment to encourage youth towards balanced mental well-being, we educate, equip, and empower the next generation to become advocates for their communities. We do this through personal engagement and collaboration through art, music, and leadership as they Share Stories, Extend Compassion, and Take Action towards a brighter tomorrow.

Latest News

Oct. 23, 2026

Morrisons Fresh Produce Gets a Monstrous Makeover for Halloween in new OOH campaign by Leo UK

Using simple still-life photography, Morrisons Market Street produce becomes a cast of Halloween monsters

Oct. 23, 2026

Florence Signs Director Jake Vriez Elaar

The New York-based filmmaker joins Florence’s U.S. roster, bringing a Midwestern eye for humor and humanity to advertising, music and narrative work