
Beefeater
Beefeater Gin captures the true London spirit, mixing tradition with a contemporary vibe.
Beefeater is the world’s most awarded gin brand, distilled in the heart of London. Created by James Burrough in the 19th century, the iconic Beefeater recipe has remained virtually unchanged and today it is guarded by Beefeater’s Master Distiller, Desmond Payne, the most experienced gin distiller in the world. Beefeater enjoyed double‐digit growth last year, growing volumes to 3.4m nine‐litre cases. Beloved by international bartenders for its consistently outstanding quality and classic London dry taste, the Beefeater range consists of Beefeater Dry, the world’s No.1 premium gin thanks to its crisp, clean, well-balanced flavour; Beefeater 24, a super-premium gin infused with Japanese and Chinese teas to create a distinctive, complex gin to suit contemporary cocktail culture; and the brand’s successful flavours, Beefeater Pink Strawberry and Beefeater Blood Orange.
Latest News
Aug. 05, 2026
The Hidden Opponent Enters its Next Chapter with the Promotion of Leeann Passaro as Executive Director
In the role, Passaro will guide The Hidden Opponent’s next phase of growth, helping scale its impact while strengthening the programs
Aug. 05, 2026
Reverie Content Signs Directing Duo CALL ME AL
The husband-and-wife directing duo, Phillip Montgomery and Alisa Allapach, met on the set of a commercial spot ten years ago
