Betfirst
Leading Online and Retail Sportsbook operating in Belgium
betFIRST is the leading Belgian retail and online sports betting operator. We are active online and also have the largest network of offline points of sale and shops in Belgium. We pride ourselves on our outstanding product and technology as well as having a fun and entertaining brand. Responsible gaming is at the heart of our core values and business ethos.
Latest News
Aug. 23, 2026
No Sushi Signs Keith Fraase, Bringing the Emotional Rhythm of Past Lives, Severance and Shogun Into Commercials
The filmmaker-first post house adds Fraase to its editorial roster as it continues its push to bring acclaimed film
Aug. 23, 2026
Oxford Road's Ranking of Comedy Podcast Performance Proves A-Listers Aren't Always Closers
ORBIT revisits its comedy podcast ranking to find new names, more competition, and better ad performance