Betfirst
Leading Online and Retail Sportsbook operating in Belgium
betFIRST is the leading Belgian retail and online sports betting operator. We are active online and also have the largest network of offline points of sale and shops in Belgium. We pride ourselves on our outstanding product and technology as well as having a fun and entertaining brand. Responsible gaming is at the heart of our core values and business ethos.
Latest News
Sep. 11, 2026
First Work Following Pitch Win: Saint Elmo's and BVB Present Mockumentary "Buying Borussia"
Saint Elmo's and Borussia Dortmund have already worked together on the multi-award-winning campaign "Balls for Balls"
Sep. 11, 2026
Ad of the Day | Club Med and BETC Paris Redefine Free Time With "The Art of Free Time" Campaign
When Was The Last Time Your Free Time Was Truly Free?