Bite Back 2030

We are a youth activist movement challenging a food system that’s been set up to fool us all.

Sep. 28, 2023

Wolff Olins Creates Bold new Brand for Bite Back, the Youth Activist Network

A youth activist network calling out "junk food giants" in the fight for a fairer food system.

Latest News

Oct. 16, 2026

Midnite Serves 1,000 Free Chicken Parmos to Boro Fans This Weekend

Earlier this month, Middlesbrough legends went head-to-head with current first-team players in a Parmo Cooking Challenge

Oct. 16, 2026

Only One in Four UK Adults Recall Live Brand Experiences, but 96% Take Action

Of those who acted, 91% said the experience influenced what they did; product trial was associated with stronger future brand consideration