Change the Ref

Founded in the memory of their son Joaquin who was one of the 17 victims, Manuel and Patricia Oliver are committed to making sure that their son’s life and the lives of the other 16 victims are never forgotten and that real change happens.

+1 786-665-7330

On February 14, 2018, a gunman opened fire with a semi-automatic rifle at Marjory Stoneman Douglas High School in Parkland, Florida, killing 17 people and injuring 17 others. Change the Ref was founded by Manuel & Patricia Oliver, the parents of Joaquin "Guac" Oliver, one of the 17 lost in the tragedy. Change The Ref (CTR), was created to empower our future leaders by providing the tools needed to make changes through education, conversation, and activism. It uses urban art and nonviolent creative confrontation to expose the disastrous effects of the mass shooting pandemic. Founded in the memory of their son Joaquin (Guac), Manuel and Patricia Oliver are committed to making sure that their son’s life and the lives of other victims of gun violence are never forgotten, and that real change happens to prevent tragedies like this from happening ever again.

Latest News

Jul. 15, 2026

Tux Creative House Wins AOR Duties for Great Wolf Resorts

Agency will handle creative & production for North America’s largest indoor water park resort brand

Jul. 15, 2026

i-media Confirmed as Official Media Partner of the British Motor Show 2026

The campaign is further amplified via Pitstop, i-media's driver loyalty app, extending reach across digital touchpoints ahead of this year's event