Department of Health and Social Care

We support ministers in leading the nation’s health and social care to help people live more independent, healthier lives for longer.

Feb. 17, 2026

The hero film follows a man eating lunch in his work canteen who is invited out for a cigarette by colleagues

Jul. 09, 2026

Category entry points (CEPs) are contextual cues that trigger brand recall and drive growth

Jul. 09, 2026

As the contextual cues that trigger consumers to think of a brand within a category, CEPs can unite brand and performance to drive growth