Destination BC
Destination British Columbia (Destination BC) is a Provincially funded, industry-led Crown corporation that supports a strong and competitive future for BC’s tourism.
Destination BC Rethinks Tourism Marketing with a new Global Approach
One year after launch, the destination brand series is reshaping how international travellers discover British Columbia
The Beautiful Game Meets The Beauty of British Columbia at FIFA Fan Festival Vancouver
Nature takes centre stage in Destination British Columbia’s Home Pitch immersive experience
Super, Natural BC Launches First-Ever Nature Rating Digital Tool
The idea came after learning about a study from Social Psychologists Dr. Pelin Kesebir and Dr. Selin Kesebir, published in Perspectives on Psychological Science
Destination BC Invites German Travelers to Explore Northern BC via the World's First Immersive Car Wash
The campaign, created with Zulu Alpha Kilo, aimed to inspire German travelers to explore Northern BC
Latest News
Oct. 13, 2026
Brazilian Filmmaker Camila Cornelsen Brings Her Cinematic Eye to Picture North
A multi-faceted filmmaker, Camilà grew up with an artistic upbringing and spent years touring as lead singer of Brazilian indie band Copacabana Club
Oct. 13, 2026
Ad of the Day | Equinor Launches STEMgapet Campaign to Inspire the Next Generation of Scientists and Engineers
The storyline then brings us back to the foundational childhood moments that define who we are