Destination BC

Destination British Columbia (Destination BC) is a Provincially funded, industry-led Crown corporation that supports a strong and competitive future for BC’s tourism.

Jul. 09, 2026

The Beautiful Game Meets The Beauty of British Columbia at FIFA Fan Festival Vancouver

Nature takes centre stage in Destination British Columbia’s Home Pitch immersive experience

Sep. 18, 2025

Super, Natural BC Launches First-Ever Nature Rating Digital Tool

The idea came after learning about a study from Social Psychologists Dr. Pelin Kesebir and Dr. Selin Kesebir, published in Perspectives on Psychological Science

Dec. 04, 2024

Destination BC Invites German Travelers to Explore Northern BC via the World's First Immersive Car Wash

The campaign, created with Zulu Alpha Kilo, aimed to inspire German travelers to explore Northern BC

Latest News

Jul. 21, 2026

Yonder Delivers new PM a Complimentary Membership as London's Newest Resident

The package included an "in case of emergency, break glass" box for when a reward or two is needed at the end of a stressful day

Jul. 21, 2026

H/L McDonald's Golden Grants Gives Back Over $1 Million In Community Support

Led by EVP Crystal Sawyer, H/L's proprietary program has reached an important milestone