Diesel

We stand for passion, individuality and self-expression. A true alternative to traditional luxury.
Diesel has long been a leading pioneer in denim and casual fashion, known for moving outside and ahead of trends in its industry. While retaining always its DNA, in recent years Diesel has evolved into the world of premium casual wear, becoming a true alternative to the established luxury market. Despite Diesel’s extraordinary growth, its philosophy is the same as when Renzo Rosso created it in 1978: he envisaged a brand that would stand for passion, individuality and self-expression while...

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Nov. 12, 2026

Art Directors Club Names Global Finalists for ADC Young Guns 24

All winners receive a unique version of the iconic ADC Young Guns Cube, designed exclusively for this year’s incoming class

Nov. 12, 2026

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