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Discover Los Angeles

The official guide to Los Angeles. Find great deals, new attractions, free things to do and more. Start planning your perfect Southern California vacation today.
Mar. 07, 2025

LA Tourism Debuts "We Love LA" – A Tribute to the City & Its People

Anthemic campaign designed to invite visitors to experience one of the world's most diverse, dynamic, and inclusive destinations features Randy Newman's "I Love L.A."

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Nov. 12, 2026

Ringo Launches Charlie, the first AI Assistant for Sync Licensing that Lives on WhatsApp

The producer tells Charlie where the ad will run: media, territory, duration and first on-air date

Nov. 12, 2026

The Challenger Playbook Is Now Table Stakes. Rival's 2026 Index Reveals What Comes Next

From 2,039 brands screened to 50 selected, this year's Rival 50 finds that earned attention, creators, and bold content