Dunelm

In 1979 our founder, Bill Adderley, saw an opportunity in textiles, so he and his wife Jean decided to invest in a batch of second-hand, ready-made curtains, ‘seconds’ curtains and bedding, and slippers.

+44 345 165 6565

In 1979 our founder, Bill Adderley, saw an opportunity in textiles, so he and his wife Jean decided to invest in a batch of second-hand, ready-made curtains, ‘seconds’ curtains and bedding, and slippers. They set up their stall at Leicester Market, and by the early 1980s had opened their first high street shop. Our story really does begin at home. Dunelm is, in fact, the name of the house where Bill, Jean and family lived when they first started on the market stall.

Latest News

Jul. 03, 2026

Cannes vs. The Consumers: Craft and Humour Conquer AI

System1 testing reveals that craft, humour and storytelling resonate most with consumers, even as AI brands took home Gold at Cannes Lions 2026

Jul. 03, 2026

Rainbow Lobster Behind Grand Prix for Good-Winning 600K Network

The Cannes Lions-winning project became a global call for humanitarian aid after Venezuela's devastating earthquake