e.l.f. Cosmetics

e.l.f. Cosmetics is an American cosmetics brand based in Oakland, California.

Oct. 26, 2023

With the help of their creative agency Madwell, e.l.f. tapped a fellow bold disruptor with a kind heart, Manuel Turizo

Oct. 20, 2023

e.l.f.’s launches its second episode starring Bravo stars Scheana and Katie from Vanderpump Rules

May. 17, 2023

"Makeup over Makeup" episode is launching today starring social media icons Chris Olsen and Ian Paget

Aug. 14, 2026

Inspired by the viral trend “What’s in my bag?”, the campaign twists the concept into “What’s in my vag"

Aug. 14, 2026

The first drag king competition series returns this fall and hits the road for a 22-city national tour