Effie Awards
Effie leads, inspires and champions the practice and practitioners of marketing effectiveness through education, awards, ever-evolving initiatives and first-class insights into marketing strategies that produce results.
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Leading, inspiring and championing the practice and practitioners of marketing effectiveness globally. Effie stands for marketing effectiveness, spotlighting ideas that work and serving as the forum for the global marketing industry. Through a network of 50+ partner organizations worldwide, Effie identifies, recognizes and celebrates effective marketing programs and the teams who create them.
Latest News
Oct. 09, 2026
Waitrose Turns Staying in into Fine Dine in with new Wonderhood Studios Campaign
The campaign taps into the familiar rituals of eating out through two 20-second films that appear to be set in restaurants
Oct. 09, 2026
McDonald's Turns the Golden Arches into Lenses to Help Screen Children's Vision
Happy View, created with Hospital CEMA, turns the iconic Happy Meal box into a playful vision-screening tool to promote children’s eye health and preventive care