Erste Group

Our country needs people who believe in themselves. And a bank that believes in them. #believeinyourself

Nov. 25, 2025

"Carry the Light": Erste's Newest #believeinyourself Christmas Advert

Offering a prequel to the traditional Christmas story, advert highlights the decisive role often played by the smallest among us

Nov. 20, 2024

Ad of the Day | Erste's Christmas ad: How "Silent Night" Lit a Spark that has Brightened the Whole World

More than 300 million views and 28 awards for the six previous Christmas spots by Erste Group

Nov. 28, 2022

Ad of the Day | Erste Group's new Advert Captures the Spirit of this Year's Holidays

The spot #believeinchristmas stresses togetherness as the best response to those who would steal Christmas joy

Nov. 21, 2021

Giving The Next Generation A Reason To Hope

Erste Group launches new Christmas advert focused on a sustainable future

Latest News

Aug. 23, 2026

No Sushi Signs Keith Fraase, Bringing the Emotional Rhythm of Past Lives, Severance and Shogun Into Commercials

The filmmaker-first post house adds Fraase to its editorial roster as it continues its push to bring acclaimed film

Aug. 23, 2026

Oxford Road's Ranking of Comedy Podcast Performance Proves A-Listers Aren't Always Closers

ORBIT revisits its comedy podcast ranking to find new names, more competition, and better ad performance