Erste Group
Our country needs people who believe in themselves. And a bank that believes in them. #believeinyourself
"Carry the Light": Erste's Newest #believeinyourself Christmas Advert
Offering a prequel to the traditional Christmas story, advert highlights the decisive role often played by the smallest among us
Ad of the Day | Erste's Christmas ad: How "Silent Night" Lit a Spark that has Brightened the Whole World
More than 300 million views and 28 awards for the six previous Christmas spots by Erste Group
Ad of the Day | Erste Group's new Advert Captures the Spirit of this Year's Holidays
The spot #believeinchristmas stresses togetherness as the best response to those who would steal Christmas joy
Giving The Next Generation A Reason To Hope
Erste Group launches new Christmas advert focused on a sustainable future
Latest News
Aug. 03, 2026
Quilter Campaign Helps You Rethink Your Money Relationship
Money Needs a Plan' campaign from Joint and Bountiful Cow pairs humour with a context-led media strategy
Jul. 31, 2026
VML UK Appoints Cat Davis as Chief Marketing Officer
Most recently serving as Atomic London’s first chief marketing officer, Cat will be charged with building on VML’s recent account wins for Heineken and Allen & Overy