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FairPrice Group
FairPrice Group was established in 2019 by bringing together NTUC FairPrice, NTUC Foodfare and Kopitiam to cater to evolving consumer needs.
Oct. 10, 2025
FairPrice Group Spotlights Thoughtful Retail Innovations that Add a Little Magic to Daily Routines
Campaign from BBH Singapore spotlights young Singaporean families while building on the brand’s role as a trusted partner in every household
Oct. 14, 2024
FairPrice Group Inspires Singaporeans to Celebrate Daily Efforts and Make Each Day a Little Better
A new campaign from Singapore's largest retailer FairPrice Group shines a light on the daily challenges of an everyday family
Latest News
Aug. 05, 2026
The Hidden Opponent Enters its Next Chapter with the Promotion of Leeann Passaro as Executive Director
In the role, Passaro will guide The Hidden Opponent’s next phase of growth, helping scale its impact while strengthening the programs
Aug. 05, 2026
Reverie Content Signs Directing Duo CALL ME AL
The husband-and-wife directing duo, Phillip Montgomery and Alisa Allapach, met on the set of a commercial spot ten years ago