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FairPrice Group
FairPrice Group was established in 2019 by bringing together NTUC FairPrice, NTUC Foodfare and Kopitiam to cater to evolving consumer needs.
Oct. 10, 2025
FairPrice Group Spotlights Thoughtful Retail Innovations that Add a Little Magic to Daily Routines
Campaign from BBH Singapore spotlights young Singaporean families while building on the brand’s role as a trusted partner in every household
Oct. 14, 2024
FairPrice Group Inspires Singaporeans to Celebrate Daily Efforts and Make Each Day a Little Better
A new campaign from Singapore's largest retailer FairPrice Group shines a light on the daily challenges of an everyday family
Latest News
Oct. 23, 2026
Morrisons Fresh Produce Gets a Monstrous Makeover for Halloween in new OOH campaign by Leo UK
Using simple still-life photography, Morrisons Market Street produce becomes a cast of Halloween monsters
Oct. 23, 2026
Florence Signs Director Jake Vriez Elaar
The New York-based filmmaker joins Florence’s U.S. roster, bringing a Midwestern eye for humor and humanity to advertising, music and narrative work