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FairPrice Group

FairPrice Group was established in 2019 by bringing together NTUC FairPrice, NTUC Foodfare and Kopitiam to cater to evolving consumer needs.

Oct. 10, 2025

FairPrice Group Spotlights Thoughtful Retail Innovations that Add a Little Magic to Daily Routines

Campaign from BBH Singapore spotlights young Singaporean families while building on the brand’s role as a trusted partner in every household

Oct. 14, 2024

FairPrice Group Inspires Singaporeans to Celebrate Daily Efforts and Make Each Day a Little Better

A new campaign from Singapore's largest retailer FairPrice Group shines a light on the daily challenges of an everyday family

Latest News

Jul. 15, 2026

Mike Harmer Joins Eyeballs as Co-Founder

Announcement comes as the company launches its new website and integrated visibility offering

Jul. 15, 2026

Pizza Hut Unveils Nostalgic Limited-Edition Capsule Collection Celebrating the Originals who Made the Hut Iconic

The collaboration celebrates Pizza Hut's Heritage, Book It!, and the people who made the brand iconic